Jacquelyn Warwick

Advertisement Encoding: The Influence of Interactive Picture, Name, and Copy on Ad Recognition

Jacquelyn Warwick, Sheila Jones, 1994 .

A Living Case Study for the Introductory Marketing Course

Jacquelyn Warwick, 1997 .

Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents

Jacquelyn Warwick, Phylis M. Mansfield, 2004 .