Michael K. Hussey

Projecting the right image: using projective techniques to measure brand image

Michael K. Hussey, Nicola Duncombe, 1999 .

Quantitative methods in marketing: The multivariate jungle revisited introduction and overview to special edition

Michael K. Hussey, Graham J. Hooley, G. Hooley, 1994 .

Quantitative Methods in Marketing

Michael K. Hussey, Graham J. Hooley, G. Hooley, 1999 .

Using the Concept of Loss: An Alternative SERVQUAL Measure

Michael K. Hussey, M. K. Hussey, 1999 .