C. Mela
发表
P. Richard Hahn,
Indranil Goswami,
Carl Mela,
2014,
1409.4815.
Bart J. Bronnenberg,
Carl F. Mela,
William Boulding,
2006
.
Carl F. Mela,
P. Kopalle,
Larry C. Marsh,
1999
.
Bart J. Bronnenberg,
Carl F. Mela,
William Boulding,
2004
.
Carl F. Mela,
Asim Ansari,
C. Mela,
2003
.
Carl F. Mela,
Yiting Deng,
Boya Xu,
2022,
SSRN Electronic Journal.
Song Yao,
Carl F. Mela,
Song Yao,
2010,
Mark. Sci..
Carl F. Mela,
Song Yao,
S. Yao,
2009
.
Carl F. Mela,
Song Yao,
C. Mela,
2008
.
Carl F. Mela,
Hana Choi,
Santiago Balseiro,
2019,
Inf. Syst. Res..
Yiting Deng,
Carl F. Mela,
Yiting Deng,
2017
.
Carl F. Mela,
C. Mela,
2018
.
Carl F. Mela,
C. Mela,
2018
.
Carl F. Mela,
Deng Shengming,
C. Mela,
2015
.
Jason M. T. Roos,
C. Mela,
Tulio Sousa,
2023,
SSRN Electronic Journal.
Carl F. Mela,
S. Yao,
Yuxin Chen,
2012
.
Carl F. Mela,
S. Yao,
Yuxin Chen,
2012
.
Carl F. Mela,
Hana Choi,
C. Mela,
2019,
Mark. Sci..
Bart J. Bronnenberg,
Carl F. Mela,
Jun B. Kim,
2014,
Mark. Sci..
Carl F. Mela,
C. Mela,
2011,
Mark. Sci..
Carl F. Mela,
Jason A. Duan,
C. Mela,
2006
.
Praveen K. Kopalle,
Carl F. Mela,
P. Kopalle,
2002
.
Carl F. Mela,
S. Neslin,
Asim Ansari,
2008
.
Bart J. Bronnenberg,
Carl F. Mela,
Michael W. Kruger,
2008,
Mark. Sci..
Carl F. Mela,
S. Gupta,
Kamel Jedidi,
1999
.
Carl F. Mela,
Sunil Gupta,
Kamel Jedidi,
1998
.
Donald R. Lehmann,
Carl F. Mela,
Sunil Gupta,
1997
.
Carl F. Mela,
Christine Moorman,
C. Moorman,
2005
.
Øystein Daljord,
James A. Sprigg,
Jason M. T. Roos,
2023,
SSRN Electronic Journal.
Carl F. Mela,
S. Gupta,
D. Lehmann,
2020,
Marketing Letters.
Carl F. Mela,
Sunil Gupta,
D. Lehmann,
2020,
Marketing Letters.
Carl F. Mela,
W. Kamakura,
Rex Du,
2007
.
Carl F. Mela,
Harald J. van Heerde,
M. Berk Ataman,
2010
.
Carl F. Mela,
Joseph W. Alba,
J. Alba,
1999
.
Carl F. Mela,
Harald J. van Heerde,
Puneet Manchanda,
2004
.
Carl F. Mela,
Kamel Jedidi,
D. Bowman,
1998
.
Carl F. Mela,
Leonard M Lodish,
L. Lodish,
2007,
Harvard business review.
Bart J. Bronnenberg,
Carl F. Mela,
Jean-Pierre Dubé,
2010
.
Carl F. Mela,
Jason M.T. Roos,
Ron Shachar,
2013
.
Sunil Gupta,
John D. C. Little,
Carl F. Mela,
2002
.