William R. Dillon

Category Positioning and Store Choice: The Role of Destination Categories

Edward J. Fox, Richard A. Briesch, William R. Dillon, 2013, Mark. Sci..

Scoring Frequency Data for Discriminant Analysis: Perhaps Discrete Procedures can be Avoided

William R. Dillon, Stuart Westin, S. Westin, 1982 .

LADI: A Latent Discriminant Model for Analyzing Marketing Research Data

William R. Dillon, Narendra Mulani, N. Mulani, 1989 .

Analyzing Large Multiway Contingency Tables: A Simple Method for Selecting Variables

William R. Dillon, 1979 .

Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values

William R. Dillon, Matthew Goldstein, Lucy Lement, 1981 .