Bay O’Leary

Management, Market, and Financial Factors Separating Winners and Losers in E-Business

Pradeep Korgaonkar, Bay O’Leary, P. Korgaonkar, 2006, J. Comput. Mediat. Commun..

Social Marketing and Distracted Driving Behaviors among Young Adults: The Effectiveness of Fear Appeals

Bay O’Leary, Ron Lennon, B. O'Leary, 2010 .