Susan Bardi Kleiser

Too much Facebook? An exploratory examination of social media fatigue

Laura Frances Bright, Susan Bardi Kleiser, Stacy Landreth Grau, 2015, Comput. Hum. Behav..

Marketing research: A state-of-the-art review and directions for the twenty-first century

Susan Bardi Kleiser, N. Malhotra, M. Peterson, 1999 .

Using transformational appeals to enhance the retail experience

Susan Bardi Kleiser, Eric Yorkston, G. Naylor, 2008 .

Negative Versus Positive Word-of-Mouth: An Exception to the Rule

Susan Bardi Kleiser, G. Naylor, Gillian Naylor, 2000 .

Exploring social media addiction among student Millennials

Susan Bardi Kleiser, Stacy Landreth Grau, S. Grau, 2019, Qualitative Market Research: An International Journal.

Exploring the differences in perceptions of satisfaction across lifestyle segments

Susan Bardi Kleiser, G. Naylor, 2002 .

Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices

James J. Kellaris, Susan Bardi Kleiser, E. Sivadas, 2003 .