William H. Motes

Reactions to Lexical, Syntactical, and Text Layout Variations of a Print Advertisement

Chadwick B. Hilton, William H. Motes, John S. Fielden, 1992 .

Perceptual Shaping via Syntax and Textual Layout: Additional Insights for US Copywriters

Chadwick B. Hilton, William H. Motes, Ronald E. Dulek, 1995 .

Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands

Arch G. Woodside, William H. Motes, A. Woodside, 2001 .

Sensitivities of Market Segments to Separate Advertising Strategies

Arch G. Woodside, William H. Motes, 1981 .

A longitudinal field test of stockout effects on multi-brand inventories

William H. Motes, Stephen B. Castleberry, W. Motes, 1985 .

Language, sentence, and structural variations in print advertising.

Chadwick B. Hilton, William H. Motes, John S. Fielden, 1992 .