Patricia F. Kennedy

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Lynn R. Kahle, Patricia F. Kennedy, L. Kahle, 1988 .

Advertising and social comparison: Consequences for female preadolescents and adolescents

Patricia F. Kennedy, M. C. Martin, Mary C. Martin, 1993 .

An Alternative Method for Measuring Value-Based Segmentation and Advertisement Positioning

Roger J. Best, Lynn R. Kahle, Patricia F. Kennedy, 2012 .

Family transitions during grief: Discontinuities in household consumption patterns

Ronald Paul Hill, James W. Gentry, Patricia F. Kennedy, 1995 .