David B. Montgomery

Why should marketing and manufacturing work together?: Some exploratory empirical results

W. H. Hausman, A. Roth, David B. Montgomery, 2002 .

Research Paper Series Graduate School of Business Stanford University Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results Why Should Marketing and Manufacturing Work Together

Aleda V. Roth, David B. Montgomery, Warren H. Hausmann, 2022 .