María Teresa Ballestar

A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers

Luis Miguel Doncel, María Teresa Ballestar, Jorge Sainz, 2019 .

Editorial: Segmenting the Future of E-Commerce, One Step at a Time

María Teresa Ballestar, M. T. Ballestar, 2021, J. Theor. Appl. Electron. Commer. Res..

Impact of robotics on manufacturing: A longitudinal machine learning perspective

Joan Torrent-Sellens, María Teresa Ballestar, Jorge Sainz, 2021 .

Customer segmentation in e-commerce: Applications to the cashback business model

María Teresa Ballestar, Jorge Sainz, Pilar Grau-Carles, 2017, Journal of Business Research.