Raj Sethuraman

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Analyzing the effect of information format and task on cutoff search strategies

Dipak C. Jain, Raj Sethuraman, Catherine A. Cole, 1994 .

Using Commentaries, Special Sections, and Special Issues to Enhance Research into Important and Cutting Edge Topics in this Dynamic Field of Retailing

Anne L. Roggeveen, Raj Sethuraman, 2019 .

A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis

Raj Sethuraman, Roger A. Kerin, William L. Cron, 2005 .

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

Raj Sethuraman, R. Sethuraman, 2009, Mark. Sci..

Coupons and private labels: A cross‐category analysis of grocery products

Raj Sethuraman, R. Sethuraman, John D. Mittelstaedt, 1992 .

A meta-analysis of national brand and store brand cross-promotional price elasticities

Raj Sethuraman, R. Sethuraman, 1995 .

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Gerard J. Tellis, Richard A. Briesch, Raj Sethuraman, 2011 .

Succeeding in the Big Middle through technology

Ananthanarayanan Parasuraman, Raj Sethuraman, A. Parasuraman, 2005 .

Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

V. Srinivasan, Raj Sethuraman, V. Srinivasan, 1999 .

Factors influencing the price premiums that consumers pay for national brands over store brands

Raj Sethuraman, Catherine A. Cole, R. Sethuraman, 1999 .

An Analysis of the Tradeoff between Advertising and Price Discounting

Gerard J. Tellis, Raj Sethuraman, G. Tellis, 1991 .

The introduction and performance of store brands

Jagmohan S. Raju, Raj Sethuraman, Sanjay K. Dhar, 1995 .

Determinants of Store Brand Share

Katrijn Gielens, Raj Sethuraman, Katrijn Gielens, 2014 .

Measuring National Brands' Equity over Store Brands

Raj Sethuraman, R. Sethuraman, 2003 .

Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis

Gerard J. Tellis, Raj Sethuraman, G. Tellis, 2002 .