Gyan Prakash

发表

Exploring the role of augmented reality in purchase intention: Through flow and immersive experience

K. Pathak, Gyan Prakash, 2023, Technological Forecasting and Social Change.

Probing Reluctance to Green Consumerism in an Emerging Economy: An Empirical Evidence

Anuja Shukla, K. Pathak, Gyan Prakash, 2023, Gurukul Business Review.

Does the purchase intention of green consumers align with their zero-waste buying behaviour? An empirical study on a proactive approach towards embracing waste-free consumption

Sahiba Sharma, Gyan Prakash, Sunil Luthra, 2024, Heliyon.