Irving Rein

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NASCAR - using technology to improve the experience

Irving Rein, Ben Shields, 2016 .

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Philip Kotler, Irving Rein, Ben Shields, 2006 .

High Visibility: The Making and Marketing of Professionals into Celebrities

Philip Kotler, Irving Rein, Martin Stoller, 1987 .

The Sports Strategist: Developing Leaders for a High-Performance Industry

Irving Rein, Ben Shields, Adam Grossman, 2014 .

High Visibility: Transforming Your Personal and Professional Brand

Irving Rein, Irving J. Rein, 2006 .

Marketing Asian Places

Philip Kotler, Irving Rein, P. Kotler, 2002 .

Marketing Places Europe

Philip Kotler, Irving Rein, P. Kotler, 1999 .