Imran Khan

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

Tareq Rasul, R. Rather, Huda Khan, 2024, International Journal of Hospitality Management.

SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age

Tareq Rasul, A. Z. Abbasi, R. Rather, 2023, Journal of Strategic Marketing.

Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity

J. Islam, Shadma Shahid, R. Rather, 2024, Asia Pacific Journal of Marketing and Logistics.