Kritcha Yawised

Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2)

P. Muneesawang, K. Yawised, Darlin Apasrawirote, 2022, Emerging Science Journal.

The emerging of business resilience plans (BRPs) in dealing with business turbulence

K. Yawised, Darlin Apasrawirote, Kritcha Yawised, 2023, Management Research Review.

Digital marketing capability: the mystery of business capabilities

P. Muneesawang, K. Yawised, Darlin Apasrawirote, 2022, Marketing Intelligence & Planning.

Social Customer Relationship Management in Small and Medium Enterprises: Overcoming Barriers to Success

N. Torugsa, W. O'Donohue, K. Yawised, 2019, Management Science.

Exploring social customer relationship management in Australian small and medium enterprises

N. Torugsa, K. Yawised, W. O'Donoghue, 2017 .

Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping

K. Yawised, Darlin Apasrawirote, Kritcha Yawised, 2022, Asian Journal of Business Research.