P. Garg

Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat

D. Kala, Rahela Farooqi, Suma Singh, 2023, FIIB Business Review.

Elucidating the linkage between advertisements embedded with emotional appeals and the brand relationship quality during the COVID pandemic

Pankaj Chamola, Suma Singh, Minakshi Paliwal, 2023, Journal of Marketing Communications.

Elucidating the Role of Consumer Decision Making Style on Consumers’ purchase intention: the mediating role of emotional advertising using PLS-SEM

Saloni Pahuja, Vimal Kumar, Neeraj K. Sehrawat, 2023, Journal of Economy and Technology.