Sudarmiatin

Horizontal Product Diversification Strategy to Increase the Competitiveness of MSMEs

L. Wardana, Sri Hariyanti, Sudarmiatin, 2023, Asian Journal of Management Analytics.

The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City

L. Wardana, Sudarmiatin, Universitas Negeri Malang, 2023, Indonesian Journal of Business Analytics.

Do Innovation and Creativity Product Food and Beverage for Marketing Performance of MSMEs? The Role of Competitive Advantage

L. Wardana, Sudarmiatin, Diana Ambarwati, 2023, International Journal of Business and Applied Economics.