Jacob Y. H. Jou

Recovery Paradox and Double Deviation: Literature Review and Propositions Development

Yi-Fen Liu, Jacob Y. H. Jou, I-Ling Ling, 2009 .

The Effects of Backstage Visualization on Consumption Evaluation: A Three-Stage Model of Service Consumption Approach

Chun-Ming Yang, Yi-Fen Liu, Jacob Y. H. Jou, 2015 .

Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Framework

Jacob Y. H. Jou, I. Ling, Yi-Fen Liu, 2016 .

Exploring the dual effects of perceived waiting on healthcare service satisfaction among outpatients

Jacob Y. H. Jou, Junfene Liao, Yi-Fen Liu, 2019, Asia Pacific Journal of Marketing and Logistics.

The Ethical Decision Making of Marketing Professionals in Taiwan

Jacob Y. H. Jou, L. Fu, Amy Lin, 2015 .

Moral Intensity and Ethical Decision Making of Marketing Professionals-A Comparision of American and Taiwanese Marketers

Jacob Y. H. Jou, Yi-Ling Lin, FongLing Fu Linda, 1999 .