Gerald M. Katz

Metrics: you are what you measure!

John R. Hauser, Gerald M. Katz, J. Hauser, 1998 .

Pre-Test-Market Models: Validation and Managerial Implications

Glen L. Urban, Gerald M. Katz, G. Urban, 1983 .

Voice of the Customer

John R. Hauser, Gerald M. Katz, Abbie Griffin, 1993 .

The ASSESSOR Pre-Test Market Evaluation System

Glen L. Urban, Gerald M. Katz, Alvin J. Silk, 1983 .

PRACTITIONER NOTE: A Response to Pullman et al.'s (2002) Comparison of Quality Function Deployment versus Conjoint Analysis

Gerald M. Katz, G. Katz, 2004 .