Lauren G. Block

Vividness Effects: A Resource-Matching Perspective

Lauren G. Block, P. Keller, Lauren G. Block, 1997 .

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

P. Keller, Lauren G. Block, 1996 .

Increasing the Persuasiveness of Fear Appeals : The Effect of Arousal and Elaboration Author ( s ) :

Lauren G. Block, Punam Anand Keller, P. Keller, 2007 .