Martin Spann

发表

Marketing analytics using anonymized and fragmented tracking data

Chinmay Kakatkar, Martin Spann, Martin Spann, 2019, International Journal of Research in Marketing.

Consumer Search Behavior on the Mobile Internet: Empirical Findings and Implications

Martin Spann, Puneet Manchanda, Stephan Daurer, 2016 .

Business and Information Systems Engineering and Marketing

Vandana Ramachandran, Oliver Hinz, Martin Spann, 2013, Bus. Inf. Syst. Eng..

BISE – Call for Papers Issue 3/2013

Vandana Ramachandran, Oliver Hinz, Martin Spann, 2011, Bus. Inf. Syst. Eng..

Managing information diffusion in Name-Your-Own-Price auctions

Oliver Hinz, Martin Spann, Martin Spann, 2010, Decis. Support Syst..

Quantified UX: Towards a Common Organizational Understanding of User Experience

Andreas Butz, Martin Spann, Robert Kowalski, 2016, NordiCHI.

Informationsmärkte

Martin Spann, Arina Soukhoroukova, 2006, Wirtsch..

An Experimental Analysis of the Effectiveness of Multi-Screen Advertising

Martin Spann, Lena Hoeck, Martin Spann, 2020, Journal of Interactive Marketing.

Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness and Presence

Oliver Hinz, Martin Spann, Il-Horn Hann, 2010, ECIS.

Conceptualizing New Product Buzz

Martin Spann, Mark B. Houston, Ann-Kristin Knapp, 2014 .

The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions

Oliver Hinz, Martin Spann, Martin Spann, 2008, Inf. Syst. Res..

The social embeddedness of decision making: opportunities and challenges

Oliver Hinz, Martin Spann, Carsten Takac, 2011, Electron. Mark..

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products

Martin Spann, Philipp Reichhart, Christian Pescher, 2013, Electron. Mark..

Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers

Christian Slamka, Martin Spann, Bernd Skiera, 2013, IEEE Transactions on Engineering Management.

Knowledge Stock Exchanges: a Co-Opetitive Crowdsourcing Mechanism for E-Learning

Martin Spann, Andreas Heusler, Martin Spann, 2014, ECIS.

Wirtschaftsinformatik und Marketing

Vandana Ramachandran, Oliver Hinz, Martin Spann, 2013, Wirtsch..

Location-Based Advertising and Contextual Mobile Targeting

Martin Spann, Dominik Molitor, Philipp Reichhart, 2016, ICIS.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Martin Spann, Dominik Molitor, Philipp Naegelein, 2018, Decis. Support Syst..

Implementierung eines Interactive-Price-Response-Systems bei einer Low-Cost-Airline

Martin Spann, David Post, Stefan Mang, 2009, Wirtschaftsinformatik.

Internet-Based Virtual Stock Markets for Business Forecasting

Martin Spann, Bernd Skiera, B. Skiera, 2003, Manag. Sci..

The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior

Martin Spann, Puneet Manchanda, Stephan Daurer, 2013, ICIS.

The effect of Joint Consumption on Mobile Coupon Redemptions - a field Experiment

Martin Spann, Gabor Darvasi, 2018, ECIS.

Improving Airline Revenues with Variable Opaque Products: "Blind Booking" at Germanwings

Martin Spann, David Post, 2012, Interfaces.

Key Design Elements of Prediction Markets

Stefan Luckner, Christian Slamka, Christof Weinhardt, 2012 .

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Marc Fischer, Martin Spann, Gerard J. Tellis, 2014, Mark. Sci..

Measuring Frictional Costs in E-Commerce: The Case of Name-Your-Own-Price Auctions

Oliver Hinz, Martin Spann, Martin Spann, 2010, ECIS.

Pinch or Swipe? The Effect of Touch-Based Information Control on Consumer Choice

Martin Spann, Philipp Naegelein, Martin Spann, 2017 .

Location-Based Advertising

Martin Spann, Dominik Molitor, 2015 .

Pay what you want as a pricing model for open access publishing?

Martin Spann, Lucas Stich, Klaus M. Schmidt, 2017, Commun. ACM.

WI – Call for Papers Heft 3/2013

Vandana Ramachandran, Oliver Hinz, Martin Spann, 2011, Wirtsch..

Digitalisierung und Konvergenz von Online- und Offline-Welt

Martin Spann, Stephan Daurer, Dominik Molitor, 2012 .

New Product Development with Internet-Based Information Markets: Theory and Empirical Application

Martin Spann, Arina Soukhoroukova, Martin Spann, 2005, ECIS.

The DNA of Winning Ideas: A Network Perspective of Success in New Product Development

Chinmay Kakatkar, Martin Spann, Julia Katharina de Groote, 2018 .

Prediction Markets as institutional forecasting support systems

Gerrit van Bruggen, Martin Spann, Gary L. Lilien, 2010, Decis. Support Syst..

The Interplay of Retargeting and Location Revisits in Location-Based Advertising

Martin Spann, Dominik Molitor, Philipp Reichhart, 2019, ICIS.

Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting

Anindya Ghose, Martin Spann, Dominik Molitor, 2018, ICIS.

Collective Intelligence in der Automobilbranche - Eine Anwendung von Informationsmärkten bei der BMW Group

Martin Spann, Arina Soukhoroukova, Martin Hohlweg, 2008, Intelligente Systeme zur Entscheidungsunterstützung.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Anindya Ghose, Martin Spann, Dominik Molitor, 2020, J. Manag. Inf. Syst..

Business Models

Eric K. Clemons, Peter Loos, Jan Marco Leimeister, 2014, Bus. Inf. Syst. Eng..

Measuring Individual Search Costs on the Mobile Internet

Martin Spann, Stephan Daurer, Dominik Molitor, 2012, ECIS.

The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis

Martin Spann, Daniela Baum, Martin Spann, 2014, Int. J. Electron. Commer..

Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”

Martin Spann, 2013, Bus. Inf. Syst. Eng..

Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl

Gerald Häubl, Martin Spann, Robert Zeithammer, 2015, Mark. Sci..

The ability to compensate for suboptimal capacity decisions by optimal pricing decisions

Martin Spann, Bernd Skiera, B. Skiera, 1999, Eur. J. Oper. Res..

Monetizing Online Content: Digital Paywall Design and Configuration

Thomas Hess, Martin Spann, Benedikt Berger, 2020, Bus. Inf. Syst. Eng..

Pricing in electronic markets and networks

Martin Spann, Andreas Herrmann, David Sprott, 2010, Electron. Mark..

Optimal Reverse-Pricing Mechanisms

Gerald Häubl, Martin Spann, Robert Zeithammer, 2010, Mark. Sci..

Social Media Campaigns For New Product Introductions

Johann Füller, Martin Spann, Daniela Baum, 2013, ECIS.

Geschäftsmodelle

Eric K. Clemons, Peter Loos, Jan Marco Leimeister, 2014, Wirtschaftsinf..

Searching and Researching Offline Products during the Mobile Customer Journey

Martin Spann, Puneet Manchanda, Stephan Daurer, 2019 .

Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets

Oliver Hinz, Martin Spann, Il-Horn Hann, 2011, MIS Q..

Digitizing Offline Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping

Martin Spann, Puneet Manchanda, Stephan Daurer, 2020 .

Prestige Goods and Social Status in Virtual Worlds

Oliver Hinz, Martin Spann, Il-Horn Hann, 2010, ICIS.

Interview mit Jörg Lübcke zum Thema „Digitalisierung der Geschäftsmodelle in der Medienindustrie“

Martin Spann, 2013, Wirtsch..

Consumer Preferences for Product Information and Price Comparison Apps

Martin Spann, Stephan Daurer, Jens Fölting, 2017, Wirtschaftsinformatik.

Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

Martin Spann, Bernd Skiera, Uwe Walz, 2005, Wirtschaftsinf..

Research Note - Can't Buy Me Love...Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments

Oliver Hinz, Martin Spann, Il-Horn Hann, 2015, Inf. Syst. Res..

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Martin Spann, Robert Zeithammer, Klaus M. Schmidt, 2014, Manag. Sci..

The influence of location-based games on traditional entertainment products

Oliver Hinz, Martin Spann, Patrick Felka, 2021, Decis. Support Syst..

Pay what you Want: A New Participative Pricing Mechanism

Martin Spann, Martin Natter, Ju-Young Kim, 2009 .

Flexible Preisgestaltung im Electronic Business

Martin Spann, Bernd Skiera, 2000 .

Pricing of flexible products

Martin Spann, David Post, Martin Spann, 2012 .

Kish: Where Customers Pay As They Wish

Martin Spann, Martin Natter, Ju-Young Kim, 2010 .

New Product Development 2.0: Preference Markets—How Scalable Securities Markets Identify Winning Product Concepts and Attributes*

Martin Spann, Ely Dahan, Arina Soukhoroukova, 2010 .

The effects of reference prices on bidding behavior in interactive pricing mechanisms

Martin Spann, Martin Spann, A. Wołk, 2008 .

NEW PRODUCT DEVELOPMENT 2.0: Preference Markets How Scalable Securities Markets Identify Winning Product Concepts & Attributes

Martin Spann, Ely Dahan, Arina Soukhoroukova, 2009 .

Dual effect-based market segmentation and price optimization

Sven Theysohn, Martin Spann, Kristina Klein, 2013 .

Business Models

Peter Loos, Dennis Kundisch, Alexander Benlian, 2014, Business & Information Systems Engineering.

Preference Markets: Organizing Securities Markets for Opinion Surveys with Infinite Scalability

Martin Spann, Ely Dahan, Arina Soukhoroukova, 2007 .

Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

Martin Spann, Bernd Skiera, B. Skiera, 2004 .

Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters

Martin Spann, Bernd Skiera, B. Skiera, 2009 .

Sampling, Discounts or Pay-What-You-Want: Two Field Experiments

Martin Spann, Martin Natter, Ju-Young Kim, 2014 .

Paying for open access

Martin Spann, Lucas Stich, Klaus M. Schmidt, 2009, Haematologica.

Prediction Markets: Fundamentals, Designs, and Applications

Stefan Luckner, Christian Slamka, Andreas Geyer-Schulz, 2011 .

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Martin Spann, Dominik Molitor, Philipp Reichhart, 2012 .