Jacob Hornik

发表

Theory construction and data analysis in marketing communication: A facet analytical approach

Jacob Hornik, Erik Cohen, Reuven Amar, 2009 .

The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback

Jacob Hornik, Rinat Shaanan Satchi, Matti Rachamim, 2019, Internet Res..

A Facet metatheoretical approach to advance consumer behavior knowledge

Jacob Hornik, Reuven Amar, Erik Cohen, 2007 .

A System Point Approach to Nonuniform Advertising Insertions

Percy H. Brill, Jacob Hornik, 1984, Oper. Res..

Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!

Jacob Hornik, Ludovica Cesareo, Rinat Shaanan Satchi, 2015, Comput. Hum. Behav..

PRELIMINARY RESEARCH PROPOSAL ADVANCED NEURO-IMAGING OF COMMERCIAL MESSAGES

Talma Hendler, Rafael Malach, Jacob Hornik, 2005 .

The Temporal Dimension of Shopping Behavior

Jacob Hornik, J. Hornik, 2021 .

Visual Mapping Sentence: A Methodological Approach to Multifaceted Research Design and Analyses

Jacob Hornik, J. Hornik, 2021 .

The role of affect in consumers' temporal judgments

Jacob Hornik, J. Hornik, 1993 .

Determinants of recycling behavior: A synthesis of research results

Jacob Hornik, Joseph Cherian, J. Hornik, 1995 .

The Use of Time: An Integrated Conceptual Model

Jacob Hornik, J. Hornik, L. Feldman, 1981 .

Exploring the Intentional Gap Between Signing an Organ Donor Card and Actual Behavior

Jacob Hornik, Giulia Miniero, J. Hornik, 2006 .

Tactile Stimulation and Consumer Response

Jacob Hornik, J. Hornik, 1992 .

Time estimation and orientation mediated by transient mood

Jacob Hornik, J. Hornik, 1992 .

Allocation of Time to the Mass Media

Jacob Hornik, J. Hornik, Mary Jane Schlinger, 1981 .

Time Cue and Time Perception Effect on Response to Mail Surveys

Jacob Hornik, J. Hornik, 1981 .

STRATEGIES TO SECURE COMPLIANCE FOR A MALL INTERCEPT INTERVIEW

Shmuel Ellis, Jacob Hornik, J. Hornik, 1988 .