Yinlong Zhang

How Does Power Distance Belief Affect Consumers’ Preference For User- Versus Designer-Designed Products?

Vikas Mittal, Xiaobing Song, Yinlong Zhang, 2017 .

Decision Difficulty: Effects of Procedural and Outcome Accountability

Vikas Mittal, Yinlong Zhang, Yinlong Zhang, 2005 .

All That Glitters Is Not Gold: How Others' Status Influences the Effect of Power Distance Belief on Status Consumption

Yinlong Zhang, Karen Page Winterich, Yinlong Zhang, 2016 .

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

Vikas Mittal, Yinlong Zhang, Karen Page Winterich, 2012 .

The Impact of Accessible Identities on the Evaluation of Global versus Local Products

Yinlong Zhang, Yinlong Zhang, Adwait Khare, 2009 .

The Influence of Self-Construal on Impulsive Consumption

L. J. Shrum, Yinlong Zhang, L. Shrum, 2009 .