Peter A. Dacin

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Current trends in web data analysis

Arun Sen, Peter A. Dacin, Christos Pattichis, 2006, CACM.

Social Entrepreneurship: A Critique and Future Directions

Paul Tracey, Peter A. Dacin, M. Tina Dacin, 2011, Organ. Sci..

Conditions Under Which "Trivial" Attributes Become Important in Consumer Judgment

Na Xiao, Peter A. Dacin, Laurence Ashworth, 2010 .

Foundations of Marketing Theory: Toward a General Theory of Marketing (Book)

Peggy Cunningham, Peter A. Dacin, 2003 .

Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

Peter A. Dacin, R. Gunst, T. Brown, 2005 .

The Assessment of Alternative Measures of Consumer Expertise

A. A. Mitchell, Peter A. Dacin, A. Mitchell, 1996 .

Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

Peter A. Dacin, E. Jones, P. Busch, 2003 .

Traditions as Institutionalized Practice: Implications for De-Institutionalization

Roy Suddaby, Royston Greenwood, Peter A. Dacin, 2007 .

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use

Peter A. Dacin, P. Varadarajan, J. White, 2003 .

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

Peter A. Dacin, J. Murry, 1996 .

Understanding and Influencing Consumer Complaint Behavior: Improving Organizational Complaint Management

Peter A. Dacin, Moshe Davidow, Moshe Davidow, 1997 .

The Company and the Product: Corporate Associations and Consumer Product Responses:

Tom J. Brown, Peter A. Dacin, T. Brown, 1997 .

Services under new management: the myth of a fresh start

Peter A. Dacin, Susan E. Myrden, T. Jones, 2020 .

The Company and the Product: Corporate Associations and Consumer Product Responses

Peter A. Dacin, T. Brown, Tom J Brown, 1997 .

Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward From Here

Peter A. Dacin, M. Dacin, Maggie Matear, 2010 .

Collective Social Entrepreneurship: Collaboratively Shaping Social Good

Peter A. Dacin, M. Dacin, A. W. Montgomery, 2012 .

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Peter A. Dacin, Daniel C. Smith, 1994 .

Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology

Peter A. Dacin, T. Brown, D. Whetten, 2006 .

Reputation for Product Innovation: Its Impact on Consumers*

Peter A. Dacin, D. Henard, David H. Henard, 2010 .

Corporate branding, identity, and customer response

Tom J. Brown, Peter A. Dacin, T. Brown, 2006 .

When consensus counts: Exploring the impact of consensus claims in advertising

Peter A. Dacin, Traci H. Freling, 2010 .

Measuring Brand Meaning

Edward Blair, Peter A. Dacin, Bruce D. Gelb, 2000, Journal of Advertising Research.

Sales contest effectiveness: An examination of sales contest design preferences of field sales forces

Peter A. Dacin, Neil M. Ford, William H. Murphy, 2004 .

The Development of a Measure to Assess Viewers' Judgments of the Creativity of an Advertisement: a Preliminary Study

Peter A. Dacin, Gabriele S. Haberland, 1992 .

Corporate image and reputation in B2B markets: Insights from CI/ARG 2008

Peter A. Dacin, T. Brown, L. Pitt, 2010 .

The pharmaceutical industry and European community integration

Peter A. Dacin, P. E. Chaudhry, J. Peter, 1994 .

How Institutional Logics Shape Fairness in Crowdsourcing: The Case of Threadless

Peter A. Dacin, Henri Weijo, Annetta Grant, 2022, International Journal of Research in Marketing.

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Peter A. Dacin, T. Brown, Nancy Spears, 2006 .

Collective Social Entrepreneurship: Collaboratively Shaping Social Good

Peter A. Dacin, M. Dacin, A. Montgomery, 2012, Journal of Business Ethics.

The Measurement of Declarative Knowledge

A. A. Mitchell, Peter A. Dacin, 1986 .

Corporate Identity and Corporate Associations: A Framework for Future Research

Peter A. Dacin, T. Brown, 2002 .

A lifestyle sport: idiosyncratic and dynamic belonging

Peter A. Dacin, Garth Harris, 2019, Journal of Consumer Marketing.

An Institutional Theory Approach to the Evolution of the Corporate Social Performance – Corporate Financial Performance Relationship

Peter A. Dacin, Jacob Brower, 2020 .

Marketing and societal welfare: A multiple stakeholder approach

Peter A. Dacin, Maggie Matear, 2010 .

Why on Earth Do Consumers Have Relationships with Marketers? Toward Understanding the Functions of Brand Relationships

Peter A. Dacin, Laurence Ashworth, Matthew Thomson, 2014 .

Consumer responses to strategic customer extensions

Peter A. Dacin, Kimberley D. Preiksaitis, 2020 .

Relational Damage and Relationship Repair

Peter A. Dacin, Shirley Taylor, T. Jones, 2011 .

Sales contest research: Business and individual difference factors affecting intentions to pursue contest goals

Peter A. Dacin, William H. Murphy, 2009 .

The Effects of Adding Products to a Brand on Consumers' Evaluations of New Brand Extensions

Peter A. Dacin, Daniel C. Smith, 1993 .

Sales Contests: A Research Agenda

Peter A. Dacin, William H. Murphy, 2013 .

Tradition in Organizations: A Custodianship Framework

Peter A. Dacin, M. Dacin, D. Kent, 2019, Academy of Management Annals.

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Peter A. Dacin, PETER A. DACIN, 2004 .

Exploring determinants of brand extension attitude to promote optimal levels of movement among children and youth

Peter A. Dacin, A. Latimer-Cheung, M. Tremblay, 2021, Journal of Social Marketing.

Examining the ParticipACTION brand using the brand equity pyramid

Peter A. Dacin, J. Spence, A. Latimer-Cheung, 2018, Journal of Social Marketing.