Lucia Porcu

How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects

Lucia Porcu, S. del Barrio-García, Philip J. Kitchen, 1970, Communication & Society.

A cross-cultural analysis of the effect of language on perceived risk online

Salvador del Barrio-García, Lucia Porcu, Juan Miguel Alcántara-Pilar, 2013, Comput. Hum. Behav..

How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos

Salvador del Barrio-García, Lucia Porcu, Philip J. Kitchen, 2012 .

HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?

N. Rodríguez-Priego, Lucia Porcu, S. del Barrio-García, 2012 .

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Salvador del Barrio-García, Francisco Muñoz-Leiva, Lucia Porcu, 2015 .

Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

Salvador del Barrio-García, Lucia Porcu, Juan Miguel Alcántara-Pilar, 2017 .