William F. Lewis

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The Influence of Multiple versus Single Perspective Cases on the Behavior and Decision Making Process of Small Groups

Rebecca M. J. Yates, William F. Lewis, J. Paul Merenski, 2015 .

A value exchange model for the channel of distribution: Implications for management and research

William F. Lewis, J. Paul Merenski, R. Miller, 1985 .

The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes

William F. Lewis, Irene J. Dickey, 2010 .

Consumer Generated Media: Evolving Marketing Opportunity for Consumer Engagement

William F. Lewis, Irene J. Dickey, 2009 .

Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications

William F. Lewis, Irene J. Dickey, W. F. Lewis, 2007 .

An Overview of Digital Media and Advertising

William F. Lewis, Irene J. Dickey, W. F. Lewis, 2011 .

A Stakeholder Approach to Marketing Management Using the Value Exchange Models

William F. Lewis, R. Miller, Richard Lee Miller, 1991 .

The Effects of Television Advertising and Product Class Involvement on Attribution Processes and Level of Attribute Confidence

William S. Sekely, William F. Lewis, Paul Merenski, 2015 .