Sumanjeet Singh

Explaining the linkage between antecedents' factors of adopting online classes and perceived learning outcome using extended UTAUT model

Minakshi Paliwal, Vimal Kumar, Seema Mahlawat, 2023, Data and Information Management.

Does smartphone usage affect academic performance during COVID outbreak

Minakshi Paliwal, B. Rajak, Vimal Kumar, 2024, International Journal of Knowledge and Learning.

Examining the impact of consumers’ showrooming behavior on sales staff job conditions: insights from the Indian apparel retail sector

D. Kala, Pankaj Chamola, Minakshi Paliwal, 2024, American Journal of Business.

Elucidating the Role of Consumer Decision Making Style on Consumers’ purchase intention: the mediating role of emotional advertising using PLS-SEM

Saloni Pahuja, Vimal Kumar, Neeraj K. Sehrawat, 2023, Journal of Economy and Technology.

Conceptualization and theorizing process of innovation metrics for green business practices

Vimal Kumar, Seema Mahlawat, Arpit Singh, 2024, Green Technologies and Sustainability.

Social media communication, consumer attitude and purchase intention in lifestyle category products: a PLS-SEM modeling

Minakshi Paliwal, Vimal Kumar, Seema Mahlawat, 2024, Marketing Intelligence & Planning.