Mayukh Dass

Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective

D. Arnett, M. Dass, Kshitij Bhoumik, 2021 .

The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness

Mayukh Dass, Omer Topaloglu, M. Dass, 2019, Decis. Sci..

A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions

S. Reddy, D. Iacobucci, M. Dass, 2014 .

Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems

D. Arnett, M. Dass, Vallari Chandna, 2023, Journal of Business Research.

The time-varying effects of rhetorical signals in crowdfunding campaigns

Vishag A. Badrinarayanan, D. Arnett, M. Moradi, 2023, Journal of the Academy of Marketing Science.

The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

Dale F. Duhan, M. Dass, K. Byun, 2020 .

Social networks among auction bidders: The role of key bidders and structural properties on auction prices

Dawn Iacobucci, Mayukh Dass, Srinivas K. Reddy, 2014, Soc. Networks.

Building innovation capability: The role of top management innovativeness and relative-exploration orientation

M. Dass, Xinchun Wang, Mayukh Dass, 2017 .

Brand vulnerability to product assortments and prices

M. Dass, Piyush Kumar, P. Peev, 2013 .