Marion Debruyne

Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation

Ruud T. Frambach, Marion Debruyne, Theo M.M. Verhallen, 2001 .

Toward an integrative framework of strategies that work

T. Ferguson, Marion Debruyne, Kurt Verweire, 2007 .

Successful New Product Pricing Practices: A Contingency Approach

Ruud T. Frambach, Marion Debruyne, M. Debruyne, 2003 .

Portfolio entrepreneurship and resource orchestration

Mike Wright, Marion Debruyne, M. Wright, 2016 .

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

David J. Reibstein, Marion Debruyne, D. Reibstein, 2005 .

A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms

Marion Debruyne, Tinne Lommelen, Lien Beck, 2011 .

Effective pricing of new industrial products

Marion Debruyne, M. Debruyne, R. Frambach, 1997 .