Mahesh Gopinath

The Effect of Multiple Language Product Descriptions on Product Evaluations

Mahesh Gopinath, Myron Glassman, M. Gopinath, 2007 .

The Impact of Multilingual Product Packaging on Readability and Product Evaluation

Mahesh Gopinath, Myron Glassman, Prashanth U. Nyer, 2018 .

Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging

Mahesh Gopinath, Myron Glassman, Prashanth U. Nyer, 2015 .

The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations

Mahesh Gopinath, Utpal M. Dholakia, Richard P. Bagozzi, 2006 .

Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment

Mahesh Gopinath, Prashanth U. Nyer, M. Gopinath, 2005 .

How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions

Mahesh Gopinath, Utpal M. Dholakia, Richard P. Bagozzi, 2007 .

The role of desires in sequential impulsive choices

Mahesh Gopinath, Utpal M. Dholakia, Richard P. Bagozzi, 2005 .