Gopalkrishnan R. Iyer

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Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis—Prelude to Chapters 15 and 16

Dhruv Grewal, Gopalkrishnan R. Iyer, Dhruv Grewal, 2016 .

Beyond the Text: A Voiding Interpretation in International Marketing Cases

Gopalkrishnan R. Iyer, 2015 .

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Heiner Evanschitzky, Peter Kenning, Kishore Gopalakrishna Pillai, 2015 .

The impact of religion and reputation in the organization of Indian merchant communities

Gopalkrishnan R. Iyer, G. Iyer, 1999 .

The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions

Dhruv Grewal, Gopalkrishnan R. Iyer, David M. Hardesty, 2004 .

Country Effects on CRM Success

Gopalkrishnan R. Iyer, Aran Sharma, 2007 .

Why integrating purchasing with marketing is both inevitable and beneficial

Arun Sharma, Jagdish N. Sheth, Gopalkrishnan R. Iyer, 2009 .

Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing

Gopalkrishnan R. Iyer, G. Iyer, 2004 .

Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes

Zaid Mohammad Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer, 2017 .

Are pricing policies an impediment to the success of customer solutions

Arun Sharma, Gopalkrishnan R. Iyer, Arun Sharma, 2011 .

Personal Selling of High-Technology Products: The Solution-Selling Imperative

Heiner Evanschitzky, Arun Sharma, Gopalkrishnan R. Iyer, 2008 .

Linking Web‐based segmentation to pricing tactics

Dhruv Grewal, Gopalkrishnan R. Iyer, Dhruv Grewal, 2002 .

Multichannel retailing and the internet: prospects, problems and strategic options

Valerie L. Vaccaro, Gopalkrishnan R. Iyer, 2005 .

Business, Consumers and Sustainable Living in an Interconnected World: A Multilateral Ecocentric Approach

Gopalkrishnan R. Iyer, G. Iyer, 1999 .

The influence of internet-retailing factors on price expectations

Dhruv Grewal, Gopalkrishnan R. Iyer, Michael Levy, 2003 .

Global marketing of industrial products: Are interpersonal relationships always critical?

Heiner Evanschitzky, Arun Sharma, Gopalkrishnan R. Iyer, 2006 .