Frederick E. May

Evoked Set Size and the Level of Information Processing in Product Comprehension and Choice Criteria

Frederick E. May, Richard E. Homans, 1977 .

Evoked Set Formation and Composition: the Learning and Information Processing Hypotheses

Frederick E. May, 1979 .

BUYING BEHAVIOR: SOME RESEARCH FINDINGS*

Frederick E. May, 1965 .

Correlates of Information Gathering and Evoked Set Size For New Automobile Purchasers in Norway and the U.S.

Frederick E. May, Richard E. Homans, Kjell Grønhaug, 1978 .

The hypothesis of a dominance hierarchy of information sources

Frederick E. May, J. Arndt, 1981 .

Adaptive Behavior in Automobile Brand Choices

Frederick E. May, 1969 .

The Effect of Social Class on Brand Loyalty

Frederick E. May, 1971 .