Kevin K. Byon

发表

Structural Relationship among Loss Aversion, Emotion, and Sport Consumption: The Case of NCAA Men’s Basketball Tournament Bracketology

Thomas A. Baker, Brian H Yim, Kevin K. Byon, 2013 .

Validation of the Consumer Values versus Perceived Product Attributes Model Measuring the Purchase of Athletic Team Merchandise

Donghun Lee, Gary Johns, Kevin K. Byon, 2012 .

Antecedents of esports gameplay intention: Genre as a moderator

Kevin K. Byon, Wooyoung Jang, K. Byon, 2020, Comput. Hum. Behav..

Service Quality Attributes Measure

Sung-Min Lee, Kevin K. Byon, Suk-Kyu Kim, 2017 .

Does Event Quality Enhance Team Identification

James J. Zhang, Kevin K. Byon, Eddie T. C. Lam, 2011 .

Exposing the Shell Game: The Need for a Narrowly-Tailored Approach to Title IX

Thomas A. Baker, Kevin K. Byon, Jesse M. Rappole, 2015 .

A Conceptual Analysis of Switching Costs: Implications for Fitness Centers

Kevin K. Byon, Kyungyeol Kim, Heedong Choi, 2020, Sustainability.

Development of a scale measuring destination image

James J. Zhang, Kevin K. Byon, K. Byon, 2010 .

Conceptualization of switching costs in fitness centers: a higher-order reflective-formative model

Kevin K. Byon, Kyungyeol (Anthony) Kim, K. Byon, 2021 .

A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa.

Thomas A. Baker, Kevin K. Byon, Soonhwan Lee, 2014 .

A MULTI-DIMENSIONAL MODEL OF PERCEIVED RISK IN SPECTATOR SPORT

Michael S. Carroll, Daniel P. Connaughton, John O. Spengler, 2014 .

Sport as a vehicle for socialization and maintenance of cultural identity: International students attending American universities

Kevin K. Byon, Dan Drane, Richard S. Mohn, 2010 .