Kannapon Lopetcharat

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat, 2012 .

Designing the Research Model

Kannapon Lopetcharat, Dulce Paredes, Jennifer Hanson, 2012 .

Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Arcot Desai Narasimhalu, Eelko Huizingh, Howard R. Moskowitz, 2012 .

The Consumer Explorer: The Key to Delivering the Innovation Strategy

Kannapon Lopetcharat, Dulce Paredes, 2012 .

Relationship between overall difference decision and electronic tongue: Discrimination of civet coffee

Fareeya Kulapichitr, Inthawoot Suppavorasatit, Chaleeda Borompichaichartkul, 2016 .

Promoting brand benefits: the role of consumer psychographics and lifestyle

Ulrich R. Orth, Kannapon Lopetcharat, Mina R. McDaniel, 2004 .

Sensory and affective judgments of skin during inter- and intrapersonal touch.

Francis McGlone, Steve Guest, Greg Essick, 2009, Acta psychologica.