Kuo-Fang Peng

Brand relationship, consumption values and branded app adoption

Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen, 2014, Ind. Manag. Data Syst..

Investigating the Antecedents and Consequences of Attitude toward Web Site: A Web Content Attribute Perspective

Kuo-Fang Peng, Tong-An Hsu, 2002 .

Proposing the content perception theory for the online content industry - a structural equation modeling

Kuo-Fang Peng, Yi-Wen Fan, Tong-An Hsu, 2004, Ind. Manag. Data Syst..

Market segmentation via structured click stream analysis

Kuo-Fang Peng, Kuang-Wei Wen, 2002, Ind. Manag. Data Syst..