Neil A. Morgan

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Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter(c) Concept of Customer Loyalty?

Neil A. Morgan, Lopo L. Rego, 2008, Mark. Sci..

Strategic and operational Market segmentation

Neil A. Morgan, Nigel F. Piercy, 2015 .

Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study

Neil A. Morgan, Shaoming Zou, Constantine S. Katsikeas, 2003, Decis. Sci..

Interactions between marketing and quality at the SBU level: Influences and outcomes

Neil A. Morgan, N. Piercy, 1998 .

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Neil A. Morgan, Douglas W. Vorhies, 2005 .

Competitive Advantage, Quality Strategy and the Role of Marketing

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1996 .

Brand Portfolio Strategy and Firm Performance

Neil A. Morgan, Lopo L. Rego, 2009 .

Brand Portfolio Strategy and Firm Performance

Neil A. Morgan, Lopo L. Rego, 2009 .

Consumer-Based Brand Equity and Firm Risk

Neil A. Morgan, Lopo L. Rego, Matthew T. Billett, 2009 .

The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

Neil A. Morgan, Lopo L. Rego, 2006 .

How marketing capabilities and current performance drive strategic intentions in international markets

Neil A. Morgan, Anna Kaleka, Anna Kaleka, 2017, Industrial Marketing Management.

Marketing and business performance

Neil A. Morgan, 2012 .

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

Neil A. Morgan, C. Katsikeas, Anna Kaleka, 2004 .

The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1994 .

Strategic and operational market segmentation: a managerial analysis

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1993 .

A computer-based technology structure for international marketing strategy development

Neil A. Morgan, L. Dandurand, 1993 .

Research in marketing strategy

Neil A. Morgan, Kimberly A. Whitler, Simos Chari, 2018, Journal of the Academy of Marketing Science.

The Business Performance Outcomes of Market Orientation Culture and Behaviors

Neil A. Morgan, Douglas W. Vorhies, 2018, Review of Marketing Research.

The impact of product market strategy-organizational culture fit on business performance

Neil A. Morgan, Douglas W. Vorhies, L. Yarbrough, 2011 .

Firm-level export performance assessment: Review, evaluation, and development

Neil A. Morgan, Leonidas C. Leonidou, C. Katsikeas, 2000 .

Product quality alignment and business unit performance

Neil A. Morgan, Douglas W. Vorhies, 2001 .

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Richard A. Gooner, Bruce H. Clark, Neil A. Morgan, 2002 .

Understanding Firms’ Customer Satisfaction Information Usage

Neil A. Morgan, E. Anderson, V. Mittal, 2005 .

Market orientation, marketing capabilities, and firm performance

Charlotte H. Mason, Neil A. Morgan, Douglas W. Vorhies, 2009 .

Marketing Capabilities for B2B Firms

Rebecca J. Slotegraaf, Neil A. Morgan, 2012 .

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Neil A. Morgan, Douglas W. Vorhies, 2003 .

Focal supplier opportunism in supermarket retailer category management

Richard A. Gooner, Neil A. Morgan, Anna Kaleka, 2007 .

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan, Douglas W. Vorhies, C. Katsikeas, 2011, Journal of the Academy of Marketing Science.

Reexamining the Market Share–Customer Satisfaction Relationship

Neil A. Morgan, Lopo L. Rego, C. Fornell, 2013 .

Assessing Performance Outcomes in Marketing

Neil A. Morgan, G. Hult, Leonidas C. Leonidou, 2016 .

Linking marketing capabilities with profit growth

Rebecca J. Slotegraaf, Neil A. Morgan, Douglas W. Vorhies, 2009 .

Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability

Neil A. Morgan, Douglas W. Vorhies, B. Schlegelmilch, 2006 .

Internal marketing—The missing half of the marketing programme

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1991 .

Marketing Department Power and Firm Performance

Hui Feng, Neil A. Morgan, Lopo L. Rego, 2015 .

Mission Analysis: An Operational Approach

Neil A. Morgan, Nigel F. Piercy, 1994 .

Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

William D. Perreault, Richard A. Gooner, Neil A. Morgan, 2011 .

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Neil A. Morgan, Stavroula Spyropoulou, Constantine S. Katsikeas, 2018 .

Upper echelons research in marketing

Neil A. Morgan, Kimberly A. Whitler, Ryan Krause, 2020, Journal of the Academy of Marketing Science.

Increasing Planning Effectiveness

Neil A. Morgan, Nigel F. Piercy, 1993 .

Relationships between Sales Management Control, Territory Design, Salesforce Performance and Sales Organization Effectiveness

Neil A. Morgan, N. Piercy, D. Cravens, 1999 .

The Effect of Brand Acquisition and Disposal on Stock Returns

Neil A. Morgan, Lopo L. Rego, Michael A. Wiles, 2012 .

An appraisal of the marketing development in engineering consultancy firms

Neil A. Morgan, Robert E. Morgan, 1991 .

The impact of lean thinking and the lean enterprise on marketing: Threat or synergy?

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1997 .

Developing Information Strategies in the UK Financial Services Sector

Neil A. Morgan, 1989 .

Antecedents and consequences of market orientation in chartered surveying firms

Neil A. Morgan, Linda Tay, Linda Tay, 2002 .

An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions

Brian R. Chabowski, Neil A. Morgan, G. Hult, 2018 .

Market-Led Quality

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1992 .

Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms

Neil A. Morgan, Y. Wei, Yinghong Wei, 2004 .

Internal Marketing: Making Marketing Happen

Neil A. Morgan, Nigel F. Piercy, 1990 .

Marketing Capabilities in International Marketing

Neil A. Morgan, Kimberly A. Whitler, Hui Feng, 2018 .

The impact of unprofitable customer management strategies on shareholder value

Neil A. Morgan, Lopo L. Rego, Hui Feng, 2020, Journal of the Academy of Marketing Science.

Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets

Neil A. Morgan, Anna Kaleka, 2017 .

Empirically Assessing Marketing Capability Benchmarking Identifying Marketing Capabilities for Benchmarking

Neil A. Morgan, Douglas W. Vorhies, 2004 .

Firm capabilities and growth: the moderating role of market conditions

Neil A. Morgan, Lopo L. Rego, Hui Feng, 2017 .

Examining Why and When Market Share Drives Firm Profit

Neil A. Morgan, Lopo L. Rego, Abhi Bhattacharya, 2021, Journal of Marketing.

R ESEARCH IN M ARKETING S TRATEGY

Neil A. Morgan, 2019 .

Barriers to Marketing Implementation in U.K. Professional Service Firms

Neil A. Morgan, N. Piercy, 1991 .

Successful Growth by Acquisition

Neil A. Morgan, 1988 .

An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession

Neil A. Morgan, R. Morgan, 1991 .

Implementing marketing: Key issues for professional service firms

Neil A. Morgan, 1990 .

Marketing Organisation in the UK Financial Services Industry

Neil A. Morgan, N. Piercy, 1989 .

Professional Accountancy Firms and Marketing

Neil A. Morgan, 1990 .

Marketing and business performance

Neil A. Morgan, 2011, Journal of the Academy of Marketing Science.

The impact of unprofitable customer management strategies on shareholder value

Neil A. Morgan, Lopo L. Rego, Hui Feng, 2019, Journal of the Academy of Marketing Science.

Research in marketing strategy

Neil A. Morgan, Kimberly A. Whitler, Simos Chari, 2018, Journal of the Academy of Marketing Science.

Upper echelons research in marketing

Neil A. Morgan, Kimberly A. Whitler, Ryan Krause, 2020, Journal of the Academy of Marketing Science.

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Neil A. Morgan, C. Katsikeas, S. Spyropoulou, 2017, Journal of the Academy of Marketing Science.

“Greening” the marketing mix: do firms do it and does it pay off?

Neil A. Morgan, Constantinos N. Leonidou, C. Katsikeas, 2012, Journal of the Academy of Marketing Science.

Researching marketing capabilities: reflections from academia

Neil A. Morgan, 2019 .

Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare”

Neil A. Morgan, 2015 .

Marketing Performance Assessment and Accountability: Process and Outcomes

Neil A. Morgan, J. Hulland, B. Kumar, 2021, International Journal of Research in Marketing.

The criticality of CMO-CIO alignment

Neil A. Morgan, Kimberly A. Whitler, D. Boyd, 2017 .

Firm capabilities and growth: the moderating role of market conditions

Neil A. Morgan, Lopo L. Rego, Hui Feng, 2016, Journal of the Academy of Marketing Science.

Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizations

Neil A. Morgan, N. Piercy, D. Cravens, 1998 .

THE EFFECT OF BRAND ASSETS ON FIRM RISK

Neil A. Morgan, Lopo L. Rego, Matthew T. Billett, 2008 .

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan, Douglas W. Vorhies, C. Katsikeas, 2012 .

Researching marketing capabilities: reflections from academia

Neil A. Morgan, 2019, AMS Review.

Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities

Neil A. Morgan, Lopo L. Rego, Abhi Bhattacharya, 2020, Journal of Marketing Research.

Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare”

Neil A. Morgan, 2015, AMS Review.

The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs

Neil A. Morgan, Lopo L. Rego, Matthew T. Billett, 2011 .

Communications and the Reality of Marketing in Professional Service Firms

Neil A. Morgan, 1990 .

Customer satisfaction measurement and management: A processual analysis

Neil A. Morgan, N. Piercy, 1995 .

Making Customer Satisfaction Measurement Work: Commitment, Capabilities, and Consequences

Bruce H. Clark, Neil A. Morgan, N. Piercy, 2007 .

Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process

Neil A. Morgan, N. Piercy, 1990 .

Sources of effectiveness in the business‐to‐business sales organization

Neil A. Morgan, N. Piercy, D. Cravens, 1997 .

Do managers know what their customers think and why?

Forrest V. Morgeson, Neil A. Morgan, C. Fornell, 2016, Journal of the Academy of Marketing Science.