Lara Stocchi

Unaided Vs. Aided Pick-Any Brand Image Data Elicitation

Tamara L. Ansons, Lara Stocchi, 2014 .

Is consumer memory (really) Dirichlet-like?

Lara Stocchi, 2014 .

Creating Loyalty Towards Magazine Websites: Insights from the Double Jeopardy Phenomenon

Hanna-Kaisa Ellonen, Anssi Tarkiainen, Mart Ots, 2014, Int. J. E Bus. Res..

Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror Effect?

Tamara L. Ansons, Lara Stocchi, Malcolm Wright, 2014 .