J. W. Chang

发表

INTEGRATING SYNONYMS ANNOTATION INTO ENGLISH VIDEOS: THE EFFECTS OF VOCABULARY LEARNING, CONTENT UNDERSTANDING AND COGNITIVE LOADING

T. I. Wang, C. Y. Su, J. W. Chang, 2014 .

Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach

J. W. Chang, 2002 .

Assessing a dverse e ffects of i nferior i nnovations with b rand i nnovability : p erspectives of c onsumer i nnovativeness

J. W. Chang, 2017 .

To sponsor or not to sponsor: Transgressions are unequally detrimental

J. W. Chang, 2017 .

The adverse effects of inferior innovations

J. W. Chang, D. S. White, 2017 .

The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality

J. W. Chang, 2020 .

I am ugly, but I am tender: the dominance of moral character and warmth

J. W. Chang, 2018 .

Moral character effects in endorser perception

J. W. Chang, 2017 .