Kaye D. Sweetser

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Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election

Itai Himelboim, Kaye D. Sweetser, Spencer F. Tinkham, 2016, New Media Soc..

Stealth soapboxes: political information efficacy, cynicism and uses of celebrity weblogs among readers

Lynda Lee Kaid, Kaye D. Sweetser, L. L. Kaid, 2008, New Media Soc..

How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and Credibility of Blogs and Traditional Media

Kaye D. Sweetser, S. Banning, Stephen A. Banning, 2007 .

Communicating during crisis: Use of blogs as a relationship management tool

Emily T. Metzgar, Kaye D. Sweetser, 2007 .

Credibility and the Use of Blogs among Professionals in the Communication Industry

Kaye D. Sweetser, D. Chung, Eunseong Kim, 2008 .

Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election

Guy J. Golan, Kaye D. Sweetser, W. Wanta, 2008 .

PR practitioners’ use of social media tools and communication technology

Kaye D. Sweetser, Nina Eyrich, Monica L. Padman, 2008 .

Candidates Make Good Friends: An Analysis of Candidates' Uses of Facebook

Ruthann Weaver Lariscy, Kaye D. Sweetser, R. Lariscy, 2008 .

An examination of the role of online social media in journalists’ source mix☆

Kaye D. Sweetser, Elizabeth Avery, R. Lariscy, 2009 .

Adoption of social media for public relations by nonprofit organizations

Kaye D. Sweetser, Kristen L. Fraser, L. Curtis, 2010 .

A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships

Kaye D. Sweetser, 2010 .

A survey of social media use, motivation and leadership among public relations practitioners

Tom Kelleher, Kaye D. Sweetser, Tom Kelleher, 2011 .

Social Media Adoption Among University Communicators

Kaye D. Sweetser, Tom Kelleher, 2012 .

Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age

Kaye D. Sweetser, Spencer F. Tinkham, Ruthann Weaver Lariscy, 2011 .

Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies

Kaye D. Sweetser, R. Hecht, F. Martin, 2017 .

Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness

Kaye D. Sweetser, Spencer F. Tinkham, R. Lariscy, 2012 .

YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

Kaye D. Sweetser, Monica Ancu, Monica Ancu, 2011 .

Demographics and Internet behaviors as predictors of active publics

David M. Dozier, Valerie Barker, Kaye D. Sweetser, 2016 .

Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge

Ruthann Weaver Lariscy, Kaye D. Sweetser, Elizabeth Johnson Avery, 2009 .

Role enactment, employer type, and pursuit of APR

Kaye D. Sweetser, Timothy S. Penning, 2015 .

Social Media and Shared—or Divergent—Uses? A Coorientation Analysis of Public Relations Practitioners and Journalists

Kaye D. Sweetser, Elizabeth Avery, R. Lariscy, 2010 .

The Let Down Effect

Kaye D. Sweetser, N. Browning, Nicholas Browning, 2014 .

The few, the proud, the satisfied? The relationship between perceptions of public affairs and job satisfaction in the U.S. Marine Corps

Kaye D. Sweetser, S. Mobilio, Timothy R. Irish, 2021 .

How media diet, partisan frames, candidate traits, and political organization-public relationship communication drive party reputation

Kaye D. Sweetser, N. Browning, 2020 .

Information subsidies and agenda-building during the Israel–Lebanon crisis

Kaye D. Sweetser, Charles W. Brown, 2008 .

Super PACs and Strong Relationships: The Impact of Digital Interaction on the Political Organization–Public Relationship

Kaye D. Sweetser, Juliana Fernandes, K. English, 2015 .

Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates

Kaye D. Sweetser, N. Browning, 2017 .

Running head: CREDIBILITY OR CREDULITY? Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates by

Kaye D. Sweetser, 2018 .

Communicated commitment and conversational voice: Abbreviated measures of communicative strategies for maintaining organization-public relationships

Kaye D. Sweetser, Tom Kelleher, 2016 .

Exploring the Political Organization-Public Relationship in Terms of Relationship, Personality, Loyalty, and Outcomes Among First-Time Voters

Kaye D. Sweetser, 2015 .

Effects of Bipartisanship Messaging and Candidate Exposure on the Political Organization–Public Relationship

Kaye D. Sweetser, J. Tedesco, 2014 .

An exploration of Iranian communication to multiple target audiences

Kaye D. Sweetser, Charles W. Brown, 2010 .

Job satisfaction in public relations internships

Kaye D. Sweetser, A. Beebe, Abigail Blaylock, 2009 .

Policy aside: A framing study on policy change and its influence on the perception of an organization’s culture

Kaye D. Sweetser, Justin Smith, Cassandra Stanton, 2021 .

Native Advertising as a New Public Relations Tactic

Guy J. Golan, Kaye D. Sweetser, Sun Joo Grace Ahn, 2016 .

Mind the gap: Understanding public relations competence in the eyes of practitioners and the dominant coalition

Kaye D. Sweetser, W. Knight, 2021 .

The Dabblers , Devoted , Developing , and Disinterested : Examining Political Internet Use , Internet Political Sophistication , Political Information Efficacy , and Cynicism

Kaye D. Sweetser, R. Lariscy, Spencer F. Tinkam, 2015 .