Spencer F. Tinkham

发表

Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election

Itai Himelboim, Kaye D. Sweetser, Spencer F. Tinkham, 2016, New Media Soc..

Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement

Spencer F. Tinkham, Hye Jin Yoon, 2013 .

Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age

Kaye D. Sweetser, Spencer F. Tinkham, Ruthann Weaver Lariscy, 2011 .

Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment

Yongjun Sung, Sejung Marina Choi, Spencer F. Tinkham, 2012 .

Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness

Kaye D. Sweetser, Spencer F. Tinkham, R. Lariscy, 2012 .

Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors

Spencer F. Tinkham, Yongjun Sung, 2005 .

The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein’s Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students

Spencer F. Tinkham, H. Paek, Ho-Young (Anthony) Ahn, 2018, Journal of Current Issues & Research in Advertising.

Authenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions

Spencer F. Tinkham, Joe Phua, 2016, Journal of health communication.

In the Pages of Ms.: Sex Role Portrayals of Women in Advertising

Spencer F. Tinkham, Peggy J. Kreshel, Jill Hicks Ferguson, 1990 .

The Influence of Media Expenditure and Allocation Strategies in Congressional Advertising Campaigns

Spencer F. Tinkham, R. Weaver-Lariscy, 1987 .

The Sleeper Effect and Negative Political Advertising

Spencer F. Tinkham, R. Lariscy, 1999 .

Advertising Message Strategies in U.S. Congressional Campaigns: 1982, 1990

Spencer F. Tinkham, R. Weaver-Lariscy, 1996 .

The Big Picture for Large-Screen Television Viewing

Spencer F. Tinkham, D. Krugman, Michael D. Mcniven, 2012, Journal of Advertising Research.

Advertising Message Strategy in U.S. Congressional Campaigns: Its Impact on Election Outcome

Spencer F. Tinkham, R. Weaver-Lariscy, 1991 .

The “Ground War” of Political Campaigns: Nonpaid Activities in U.S. State Legislative Races

Spencer F. Tinkham, Heidi Hatfield Edwards, R. Lariscy, 2004 .

Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990

Spencer F. Tinkham, R. Lariscy, 1996 .

To Evolve is to Involve: Student Choice in Introduction to Public Relations Classes

Spencer F. Tinkham, Vincent L. Benigni, Ruth Ann Weaver Lariscy, 2001 .

Ethical Judgments of Political Television Commercials as Predictors of Attitude toward the Ad

Spencer F. Tinkham, R. Weaver-Lariscy, 1994 .

A diagnostic approach to assessing the impact of negative political television commercials

Spencer F. Tinkham, R. Weaver-Lariscy, 2009 .

Political Advertising and the Older Electorate

Spencer F. Tinkham, Elizabeth Avery, R. Lariscy, 2009 .

The Impact of CEO Reputation: Negative News and Economic Decisions

Spencer F. Tinkham, Ruthann Weaver Lariscy, Youngju Sohn, 2009 .