Fon Sim Ong

A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Kok Wei Khong, Othman Mohd. Nor, Fon Sim Ong, 2017, Ind. Manag. Data Syst..

ANALYSING SENTIMENTS OF ONLINE REVIEWS ON RESTAURANTS IN MALAYSIA USING PREDICTIVE TEXT ANALYTICS

Kok Wei Khong, Fon Sim Ong, Ken Kyid Yeoh, 2018 .

Online health information seeking among women: the moderating role of health consciousness

Saeed Pahlevan Sharif, Fon Sim Ong, Ashraf Sadat Ahadzadeh, 2018, Online Inf. Rev..

Self-schema and self-discrepancy mediate the influence of Instagram usage on body image satisfaction among youth

Saeed Pahlevan Sharif, Fon Sim Ong, Ashraf Sadat Ahadzadeh, 2017, Comput. Hum. Behav..

Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation

Philip J. Kitchen, Fon Sim Ong, P. Kitchen, 2010 .

Occasions and Motivations for Gift-Giving: A Comparative Study of Malay and Chinese Consumers in Urban Malaysia

Md. Nor Othman, Fon Sim Ong, Anna T. M. Teng, 2005 .

Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status

Fon Sim Ong, Norizan M. Kassim, F. S. Ong, 2013 .

Antecedents of Green Brand Equity: An Integrated Approach

Kok Wei Khong, Fon Sim Ong, M. Butt, 2014 .