Marta Arce-Urriza

Focusing on ICT in the European Higher Education Area - The Bologna Process and its Implications in the Innovation of the Teaching-learning Process

José Enrique Armendáriz-Iñigo, Pablo Murta Baião Albino, Marta Arce-Urriza, 2011, CSEDU.

Assesing the success of private labels online: differences across categories in the grocery industry

Marta Arce-Urriza, Javier Cebollada, M. Arce-Urriza, 2018, Electron. Commer. Res..

The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers

Marta Arce-Urriza, Javier Cebollada, María Fernanda Tarira, 2017, Inf. Syst. E Bus. Manag..

BRS cS: a hybrid recommendation model fusing multi-source heterogeneous data

Huihui Wang, José Enrique Armendáriz-Iñigo, Zhenyan Ji, 2020, EURASIP J. Wirel. Commun. Netw..