James Maclachlan

Reducing the Costs of TV Commercials by Use of Time Compressions

M. H. Siegel, James Maclachlan, Michael H. Siegel, 1980 .

Implementation of Response Latency Measures

James Maclachlan, Priscilla A. Labarbera, John A. Czepiel, 1979 .

Time-Compressed Speech in Radio Advertising

James Maclachlan, Priscilla A. Labarbera, P. Labarbera, 1979 .

Response Latency: New Measure of Advertising

James E. Haefner, James Maclachlan, 1978 .