Manjit S. Yadav

发表

Technology-enabled interactions in digital environments:a conceptual foundation for current and future research

Paul A. Pavlou, Manjit S. Yadav, P. Pavlou, 2019, Journal of the Academy of Marketing Science.

Interactivity in the electronic marketplace: An exposition of the concept and implications for research

Rajan Varadarajan, Manjit S. Yadav, M. Yadav, 2005 .

Capture and Communicate Value in the Pricing of Services

Leonard L. Berry, Manjit S. Yadav, L. Berry, 1996 .

Understanding product migration to the electronic marketplace: A conceptual framework

Manjit S. Yadav, P. Rajan Varadarajan, M. Yadav, 2005 .

How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace☆

Rajan Varadarajan, Manjit S. Yadav, Pranjal Gupta, 2009 .

Bundle evaluation in different market segments: The effects of discount framing and buyers’ preference heterogeneity

Manjit S. Yadav, M. Yadav, 1995 .

Making emerging phenomena a research priority

Manjit S. Yadav, M. Yadav, 2018, Journal of the Academy of Marketing Science.

Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

Sven Molner, Manjit S. Yadav, Jaideep Prabhu, 2019, Journal of Marketing.

Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

Rajan Varadarajan, Manjit S. Yadav, M. Yadav, 2009 .

Is the price right? Understanding contingent processing in reference price formation

Manjit S. Yadav, Kathleen Seiders, M. Yadav, 1998 .