W. E. Patton

Risk Handling Strategies in Industrial Vendor Selection Decisions

Christopher P. Puto, W. E. Patton, Ronald H. King, 1985 .

Individual and joint decision-making in industrial vendor selection

W. E. Patton, 1997 .

Use of human judgment models in industrial buyers' vendor selection decisions

W. E. Patton, 1996 .

Which buying decisions are made by individuals and not by groups

W. E. Patton, Ronald H. King, C. Puto, 1986 .

Brand choice and varying quantity of information

W. E. Patton, 1984 .

Quantity of Information and Information Display Type as Predictors of Consumer Choice of Product Brands

W. E. Patton, 1981 .