Jacquelyn Ottman

发表

USDA Certification Raises Bar for Biobased | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2012 .

Consumers Really Can Save the World | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2012 .

Opportunities for Marketing to the Green Consumer | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2010 .

What Green Consumer Polls Should Really Be Asking | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2012 .

To Get the Last Drop, Consumers Look to New Innovative Gadgets | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2014 .

"20 New Rules, 20 Congratulations, 20,000 Thank You's". | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2011 .

How to Choose the Right Eco-label for Your Brand | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2011 .

Method's New Laundry Detergent—A Drop in the Bucket? | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2010 .

Give Your Stuff Away and Unclutter Your Life | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2010 .

A Smart New Way to Segment Green Consumers | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Jacquelyn Ottman, 2010 .

Developing green products: learning from stakeholders

Philip J. Rosenberger, Jacquelyn Ottman, Michael Jay Polonsky, 1998 .

Exploratory examination of whether marketers include stakeholders in the green new product development process

Jacquelyn Ottman, Michael Jay Polonsky, M. Polonsky, 1998 .

Stakeholders' Contribution to the Green New Product Development Process

Jacquelyn Ottman, Michael Jay Polonsky, M. Polonsky, 1998 .