B. Senthil Arasu

Influence of fuzzy index parameter on FSVM classifier performance

P. Sridevi, M Punniyamoorthy, B. Senthil Arasu, 2017 .

Behavioral Intention Towards Mobile Banking in India: The Case of State Bank of India (SBI)

B. Senthil Arasu, N. Thamarai Selvan, M. Sivagnanasundaram, 2011, Int. J. E Serv. Mob. Appl..

Performances of data mining techniques in forecasting stock index – evidence from India and US

B. Senthil Arasu, M Jeevananthan, N. Thamaraiselvan, 2014 .

A machine learning-based approach to enhancing social media marketing

B. Senthil Arasu, N. Thamaraiselvan, B. Jonath Backia Seelan, 2020, Comput. Electr. Eng..

Selection of Variables in Data Envelopment Analysis for Evaluation of Stock Performance

Desti Kannaiah, B. Senthil Arasu, Nancy Christina J., 2021, Management and Labour Studies.

Evaluation of employee brand using typological analysis in Indian airline organisation

B. Senthil Arasu, N. Thamaraiselvan, P. Sridevi, 2018 .