Jonathan Gutman

Segmentation of Complex Markets: Identification of Perceptual Points of View

Jonathan Gutman, Thomas J. Reynolds, Scott D. Alden, 1982 .

Communicating a quality position in service delivery: an application in higher education

George Miaoulis, Jonathan Gutman, J. Gutman, 2003 .

A Means-End Model For Facilitating Analyses of Product Markets Based on Consumer Judgement

Jonathan Gutman, 1981 .

Exploring the nature of linkages between consequences and values

Jonathan Gutman, J. Gutman, 1991 .

Analyzing consumer orientations toward beverages through means–end chain analysis

Jonathan Gutman, J. Gutman, 1984 .