Douglas L. MacLachlan

发表

Forecasting Hong Kong FAX Installations with a New Product Diffusion Model

Mark Speece, Douglas L. MacLachlan, 1994 .

Implication of network size and structure on organizations' knowledge transfer

Douglas L. MacLachlan, Fangcheng Tang, Jifeng Mu, 2008, Expert Syst. Appl..

Behavioral Segmentation for e-Tail Personalization

Douglas L. MacLachlan, 2003 .

Bridiging designs for conjoint analysis: The issue of attribute importance

Douglas L. MacLachlan, Pierre François, 1999 .

Semi-Supervised Response Modeling

Sungzoon Cho, Hyunjung Shin, Douglas L. MacLachlan, 2010 .

Disseminative capacity, organizational structure and knowledge transfer

Douglas L. MacLachlan, Fangcheng Tang, Jifeng Mu, 2010, Expert Syst. Appl..

An analysis of the US decking materials market: perceptual mapping approach

Douglas L. MacLachlan, Ivan Eastin, Indroneil Ganguly, 2011 .

Interaction fluency: a customer performance measure of multichannel service

Harold Cassab, Douglas L. MacLachlan, D. MacLachlan, 2006 .

Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling

Douglas L. MacLachlan, Jim McCullough, Reza Moinpour, 1976 .

Absorptive and disseminative capacity: knowledge transfer in intra-organization networks

Douglas L. MacLachlan, Fangcheng Tang, Jifeng Mu, 2012, IEEE Engineering Management Review.

Book Review: The Logic of Causal Order

Douglas L. MacLachlan, 1987 .

Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method

Douglas L. MacLachlan, Joo Heon Park, D. MacLachlan, 2008, Mark. Sci..

Data mining problems and solutions for response modeling in CRM

Sungzoon Cho, Hyunjung Shin, Douglas L. MacLachlan, 2006 .

Forecasting Fluid Milk Package Type with a Multi-Generation New Product Diffusion Model

Douglas L. MacLachlan, Mark Speece, D. MacLachlan, 1992 .

Application of a Multi-Generation Diffusion Model to Milk Container Technology

Douglas L. MacLachlan, Mark Speece, D. MacLachlan, 1995 .

Social Competency and New Product Development Performance

Douglas L. MacLachlan, Jifeng Mu, Gengmiao Zhang, 2011, IEEE Transactions on Engineering Management.

Improved response modeling based on clustering, under-sampling, and ensemble

Sungzoon Cho, Pilsung Kang, Douglas L. MacLachlan, 2012, Expert Syst. Appl..

Summary of Special Session Real-Time Ad Processing: Tracing Dynamic Responses

Douglas L. MacLachlan, 1994 .

Product Familiarity, Information Processing, and Country-Of-Origin Cues

Douglas L. MacLachlan, Johny K. Johansson, Arthur E. Heimbach, 1989 .

Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor

Douglas L. MacLachlan, P. Abeele, D. MacLachlan, 1994 .

Social distance and shopping behavior

Douglas L. MacLachlan, John P. Dickson, D. MacLachlan, 1990 .

AD SKEPTICISM: The Consequences of Disbelief

Douglas L. MacLachlan, Carl Obermiller, D. MacLachlan, 2005 .

Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Douglas L. MacLachlan, Johny K. Johansson, Richard F. Yalch, 1976 .

A Model of Intermediate Market Response

Douglas L. MacLachlan, 1972 .