Ina Garnefeld

发表

May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews

Ina Garnefeld, Sabrina Helm, Ann-Kathrin Grötschel, 2020, Electron. Mark..

Explicit Incentives in Online Communities: Boon or Bane?

Anja Iseke, Ina Garnefeld, Alexander Krebs, 2012, Int. J. Electron. Commer..

How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs

Lena Steinhoff, Andreas Eggert, Ina Garnefeld, 2014 .

Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Exploration of Causal Relationships

Ina Garnefeld, S. Helm, I. Garnefeld, 2009 .

Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

Ina Garnefeld, Andreas Eggert, S. Helm, 2011 .

When does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link

Gary L. Hunter, Ina Garnefeld, G. Hunter, 2008 .

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Stephen S. Tax, Ina Garnefeld, Andreas Eggert, 2013 .

Primacy versus recency effects in extended service encounters

Lena Steinhoff, Ina Garnefeld, I. Garnefeld, 2013 .

Beyond traditional word‐of‐mouth: An expanded model of customer‐driven influence

Naveen Donthu, Roland T. Rust, Vera Blazevic, 2013 .